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However, the outburst of marketing technology providers also enables companies of every size to jump on the bandwagon. This number is going to double by ! No wonder as location-based messages are timely and targeted - in other words: they convert.

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With the democratization of so-called martech tools, companies can start exploring the location-based channels to improve customer acquisition and retention. So, how to start? Here are 6 basic location-based promo campaigns you can build with a little help from marketing software. Cart-level discounts - a discount auto-applied when cart-structure satisfies predefined conditions.


Email, SMS, Push notification, in-app message, bluetooth beacons, social media ads, groupon-like services, wifi hotspots. By shuffling these 3 segments, you can come up with countless personalized promo campaigns.

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The key point in the LBM promotional strategy, though, is to run several small-scale, highly targeted campaigns in parallel. In this way, you will be able to test which actions yield the best results and multiplicate the best performers across the whole audience. Again, the crucial thing is to ensure that you track the ROI from the very beginning. Tap into well-positioned deal sites to deliver eye-catching offers for the first-time shoppers.

Think of the following workflow: you post an ad on Facebook groups and Groupon alternatives which redirects users to a dedicated landing page.

Each page serves unique coupon codes which can be used by a local community only, e. When people come to your store, you immediately know which channel had the impact. Zalando does this with great results.

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One of the best tactics to increase customer retention. Save every day by signing up for Offers. By signing up, you agree to Offers. You may unsubscribe from the newsletters at any time. Details: Act quickly and score spectacular savings.

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